A NOTE FROM KHLOE
To You and Your Brand
Hi, hi, hi! I’m Khloe Li.
I studied media in Hangzhou, worked across cultures in Hong Kong, and grew alongside a company in Wuhan. Along the way, brand marketing became the work I keep coming back to because it can make a real difference to a business. I love taking an idea people are still debating and turning it into something customers will pay for and recommend.
Over the past seven years, I’ve worked across animation, cultural tourism, and capital markets communications. I’ve led company-wide branding, launched a museum VR experience, promoted an exhibition, and approached prospective clients at Tokyo Game Show to find new partners. My teammates and I get the most satisfaction from starting with an open question and figuring out where the commercial opportunity is and how the brand can help.
I enjoy building the systems that make projects work. That means setting goals, figuring out who the offering is for and where to reach them, working through the budget, and making sure everyone knows what they own. Once we’re underway, I also look for small changes that can make an outsized difference.
There’s plenty to my life outside of work. After taking a gap year, I traveled solo in six countries and learned to DJ, produce electronic music, and dye textiles with plants. I also helped run a boutique B&B in Tengchong and introduced an offering it had never tried before.
I see brand as part of the DNA of any person or company, whether they serve businesses or consumers. AI may make the world more efficient, but as long as people buy from those they trust and value human connection, what we say and do will shape our brand. I’d like to work with you to turn those everyday choices into business value and sales.
M: +86 15527709257
WeChat: khlxyyy
What Colleagues Say
Khloe takes ownership of every assignment and keeps trying different approaches until she finds a way forward. She communicates thoughtfully with managers, direct reports, and peers. She combines strong business skills with a solid foundation in management. She’s seen a great deal of the world, met people from many walks of life, and keeps growing from those experiences.
Khloe is highly proactive and excels at turning business ideas into reality. I greatly enjoyed working with her on the tourism project. She brings a highly professional approach to her work and is both meticulous and sincere. She genuinely cares about the needs of guests and partners, and is always enthusiastic about helping resolve any issues.
Let’s make something together,
Khloe Li
