Year-End Campaigns

Timing: Three consecutive years, including the 2024 year in review.

Objective: Celebrate the year’s creative work through an in-person annual gathering, a showreel, a recap article, and a newsletter. The campaign recognized individual contributions and set the stage for stronger collaboration and business partnerships in the coming year.

Role: I led the project, formed the team, built the plan, and directed the annual gathering and year-end showreel. I shaped the story around employees’ experiences and creative work so the event, film, article, and newsletter told a coherent story.

Strategy: Animation creators respond to direct, sincere stories they can relate to. We gave each campaign a distinct theme: “One Dream Sparks Another,” “The Future Starts with You,” and “A Letter from Tomorrow.”

Results: We held three annual gatherings of about 500 people each, all rated above 8 out of 10. Each came in at or below 80% of its budget. The results exceeded expectations and set new operating and quality standards for company events.