International Social Media Operations

Timing: Monthly growth was tracked from April through July 2025. The total follower count is as of November 2026.

Objective: Build a social presence for international game clients and industry partners, showcase the studio’s stylized animation and production expertise, and build awareness and a following that could support business development.

Role: I led platform and content strategy, with a focus on LinkedIn. I also set the direction for Instagram, YouTube, and ArtStation and contributed to copy and editorial planning.

Strategy: LinkedIn served clients, partners, and talent. Instagram and YouTube showcased reels and behind-the-scenes work, while ArtStation featured artwork. We repurposed key content across channels. To distinguish the studio as a stylized animation specialist, we shared case studies and showed how shots moved from storyboard through animation and effects to final delivery, with each post focused on one clear takeaway.

Results: New monthly followers grew from 4 in April to 93 in May, 129 in June, and 236 in July. The account reached 4,700 followers by November 2026, with the marketing strategy holding steady throughout the period.