CEO Brand Building

Objective: Turn the CEO’s industry expertise and business insights into content, establish him as an emerging voice in animation, and show potential partners what the studio could do for them.

Role: I led the project and its strategy. I benchmarked recognized B2B executives, mapped the CEO’s channels, areas of expertise, and communication style, developed topics, and selected platforms. I pitched original content in exchange for distribution to reach relevant business audiences.

Strategy: By observing how the CEO communicated over time, I identified his strengths and positioned him as an educator who shares practical experience. I prioritized platforms that reached managers and senior decision-makers with budget authority. Topics had to be relevant first, useful second, and emotionally resonant third. That approach drew people in and created content that could stay useful beyond the launch.

Results: Our Chaos Academy course, Content Is the Salt and MSG of Every Product, drew 4,000 concurrent paid members to the livestream. It surpassed 100,000 in-app plays and earned a 4.9 rating from nearly 2,000 reviewers. By 2026, it had reached 120,000 plays and generated three inquiries about substantial corporate partnerships. The featured Dedao article, 2:10 Animation: How Does an Animation Studio Make Money?, drew 200,000 reads in 24 hours, and its companion audio had a completion rate above 70%.